How do companies get customers to act fast? Often, by using the color red. Picture a fun and funky ad with bright, rainbow-colored text - it might be advertising a carnival, a day camp, or even a kids’ clothing sale, but it would be unlikely to attract customers for a multimillion-dollar law firm. They also want to attract the right customers by using colors that reflect the company’s brand identity - the way they portray themselves and their style. When companies advertise, they want to make sure that they don’t just tell you what they do using words. Theories of color psychology have been put to good use by people working in marketing and design. Ready for the nitty-gritty? Here are the kind of things we tend to associate with each color. Who knew that selecting colors could be so complicated? Cool colors, on the other hand, signify peace, calm, tranquility - or alternately, sadness or indifference. Warm colors are generally associated with warmth, friendliness, joy, and optimism - but also with feelings of anger, danger, or impulsiveness. One example is the use of warm colors (including red, orange, and yellow) as opposed to cool colors (blue, green, purple).
When the city of Glasgow, Scotland, discovered this study, back in 2,000, they changed all their street lights to blue - and the local crime rate decreased dramatically.Ĭolors, it seems, are super-powerful! And although the exact way we view different colors varies according to our past experiences and the culture around us (does white represent purity or mourning? Is pink for baby boys or baby girls?) - there are some overall effects of color that apply universally. Besides for being the hands-down winner for the world’s most popular favorite color, studies show that it evokes trust, calm, and relaxation. Yellow has been found to increase anxiety and even dizziness - which, incidentally, is why you’ll almost never see yellow used inside an airplane.Īnd apparently, blue walls in a coffee shop made customers feel physically colder.īlue’s not all that bad, though. When we see something red, we assume urgency. The heating system remained exactly the same - but they never heard a complaint about the temperature again.Ĭolor psychology explores the theory that colors have a real effect on our moods, emotions, and judgment. The coffee shop redesigned their seating area, changing the paint color from a cool blue to a warm, cozy orange. Then someone hit on an idea: redecorate.Īll the difference, apparently. The customers were constantly complaining about the temperature, even though their heating system was in excellent working order. The management of a popular coffee shop was frustrated. Here’s what experts have to say on what color psychology does to change the way we feel - and how you can design the spaces around you to give yourself that energizing boost all year long. People with green personalities seek good knowledge and understanding of any query and always searching for explanations and answers.Here’s what experts have to say on what color psychology does to change the way we feelĮver wondered what it is about green grass and blue sky that makes you feel so good? Here’s how color can change your mood - and what you can do to surround yourself with the right colors - even once summer comes to a close. They can be good researchers and look for facts and ask many questions. Green personality values perfectionistic, analytical, conceptual, cool, calm, inventive, and logical. They may also be creative and expressive, with a strong They are typically sociable and enjoy being part of a group. People with yellow personalities have a positive outlook on life and see the best in people.
They are generally good-natured and make friends easily. They tend to be extroverted and enjoy being around others. Yellow personalities value cheerful, optimistic, sunny, optimistic, and forthright. People with red personalities have strong positive or negative emotions, are quick to express their feelings in words or actions, and have a strong sense of self-confidence that allows them to embrace risks without Red personality values energetic, passionate, impulsive, and ready to take on new challenges. Ultimately, Blue personalities are known for being trustworthy, passionate, and authentic, making them some of the most valuable members of any community. People with blue personalities are driven by their principles and deeply committed to living according to their moral compass. There are four type of color personality that describe your nature and thinking ability.īlue personality values honesty, integrity, and openness, and They tend to be straightforward in their interactions with others and comfortable expressing their true feelings and opinions.
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